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Memory by Privalia

CONTEXT
The online fashion group was created in 2006 with the launch of Privalia, a private club offering flash sales of products from leading brands at exceptional prices and exclusively to its members. Privalia, currently with over 15 million members around the world, achieved in 2012 a turnover of 422M€, which meant a 32% increase in comparison with the previous year. Therefore, Privalia’s leadership in all the markets where it operates (Spain 2006, Italy 2007, Brazil 2008 and Mexico 2010) has been consolidated and the company is now a clear reference for its sector. The Group employs a team of around 1000 people all over the world.

GOAL
Privalia was about to get 2,5M Fans in their Facebook Pages and they wanted to engage their community throught an original and festive campaign where Privalia could reward the audience with all kind of gifts and prizes to their fans.

SOLUTION
Adverway was the solution used for Privalia that best fit with all their needs. A social game had the power to engage all the audience and Privalia could distribute all kind of gifts in a funny and original way.
Thanks to our dynamic campaigns, Privalia was able to change all the content, showing everyday challenges and prizes.

BENEFITS
Privalia organized a great social party with more than 11.500 players . The campaign had an excellent brand impact, high engagement and virality with more than 80.000 participations, 10.000 direct invitations and the joy and loyalty from who played the game during this week.
The marketing team of Privalia did a fantastic job with our platform having the opportunity to create awesome branded games in the future.

Project Information

Project Images

Gamification Design

  • Goals: Participation-Engagement, Marketing-Sales, Branding-Customer Loyalty
  • Platforms: Web Platform
  • Components: Social Network, Points, Virtual Currency, Badges

Contact Information

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