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Pernod Ricard – Ricardo

People development app: the first virtual employee who defies our Managers to become the ideal Pernod Ricard Manager. Gamification based experience that challenges people management abilities, energizes participants towards employee engagement and makes them compete to be the best Pernod Ricard Manager.

To make Managers fully and definitely understand the key scope of their role in employee engagement and to ensure their commitment with organisation strategic goals and values by working on three pillars:

- People management: Managers are expected to move their teams to action.
- Engagement: Managers are expected to develop and inspire their teams.
- Strategy: Through people empowerment, Managers ultimate role is to deliver company strategy.

To do so by integrating the digital dimension as a reshaping of learning through Gamification, the innovation of the future. Introducing Gamification as an innovative and dynamic alternative to training, which:

- Fosters better capture of people management and leadership skills.
- Shifts the motivation for learning from extrinsic to intrinsic.
- Promotes efficient learning, maximizing user engagement in creative ways.

Project Information

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Gamification Design

  • Goals: Participation-Engagement, Learning-Training
  • Platforms: Mobile App
  • Components: Leaderboards, Levels, Progress Bar

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